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With design tokens, you can quickly and easily change the look and feel of websites and applications by simply updating values in one central location.

Let's say you want to change or create digital assets for an upcoming event, for different brands or products, integrate your offering to partner with another company, or switch between light and dark themes.

Instead of going through every single page and manually changing colours, spacing, fonts, assets, and other elements, you can simply update the values of your design tokens. This change will be reflected throughout the entire website or application, saving you a significant amount of time and effort.

There are so many use cases where design tokens will save you time and effort while also providing a consistent and cohesive look and feel.

Watch design tokens in action in our Figma demo below:

Design tokens also make it easier for teams to maintain consistency across different products and channels. When design decisions are codified in a set of design tokens, it becomes much easier for designers and developers to ensure that branding is consistently applied across all touchpoints. This is especially important in today’s multi-channel, multi-device world, where customers expect a seamless brand experience across all channels.

Another advantage of design tokens is that they can be used to create a flexible, scalable system that can be easily updated and maintained as the product or brand evolves. This means that teams can focus on creating new features and improving the user experience.

Are you interested in learning more about design systems and design tokens? Visit our Design Systems hub or reach out to us.

See also: Mixin Design Tokens