Any early stage scale-up is based on uncertainty—yours, your potential clients', and the surrounding market you are participating in. Startup or scale-up, your approach to uncertainty will make or break your success. Nick Van Weerdenburg talks about his 30 years of experience in innovation, technology, and transformation, including almost 10 years as the founder and CEO of, an innovation, technology, and transformation consultancy. Here are the slides of Nick's keynote session from Elevate Festival 2022: